13
…then
– The
Chasm Challenge
Chasm
!
No Progress?? …
Pragmatist customers require
- References
- Whole product
- Established value chain
- References
- Whole product
- Established value chain
Keys to Chasm-Crossing
- Target one “niche in trouble”
- Recruit value chain for whole product
- Target one “niche in trouble”
- Recruit value chain for whole product
