Clear Profit – Secrets of your First/Next $1,000,000
Software company strategies for profit growth in today's economy
- selling the right stuff to the right market - NOW!!

You've got hot technology but do you find yourself struggling with the transition from development to profitable sales? Are your software sales missing the mark? Have you got full team consensus on how to bag the first $million, or next $million of software profits? If this describes your company then take advantage of this "how to" session on profitable software growth for new companies and new products.

Based on The Chasm Group market behavior models, this session starts with the principles of "how software markets work" it will include a breakdown of innovation markets into five distinct stages of the technology adoption life cycle. You will learn how company strategy must be adapted as stage changes occur and how strategies can be crafted to aim for the enhanced profitability available to market leaders. It develops new concepts for "how winners win" to give the audience a playbook design toolkit to get your whole company behind your strategy, particularly in "chasm-crossing" situations, to not only get innovative products accepted but to attain market leadership.

This Spotlight session will also feature:

• YOUR KEY QUESTION: Attendees are invited to send a "key question" to the presenter at least two days prior to the session (fillmore@westpark.com) Answers will be covered during the session.
• EXECUTIVE PANEL: The closing Q/A session will include a panel of software company senior executives who have "been there / done that" as founders and/or CEOs.

WHO SHOULD ATTEND:

• software entrepreneurs and investors in start-up or early stage companies; and

• technical, sales, or marketing professionals who work in software companies, or would like to work in these companies.

HOW PARTICIPANTS WILL BENEFIT

Software audiences can apply these proven concepts to use company resources more effectively and ramp up profitable sales faster, by balancing company activities in chosen target markets. Investors will learn how to select software companies with winning strategies and improve their influence as members of a Board of Directors.

ABOUT THE SEMINAR LEADER

Peter Fillmore is a Canadian software and hi-tech marketing leader. His firm, Westpark Consulting, is an affiliate of The Chasm Group, Silicon Valley's premium market strategy firm, established by consultant Geoffrey Moore, acclaimed author of "Crossing the Chasm", "Inside the Tornado" and other best sellers. Based in Ottawa, Mr. Fillmore has built his expertise through over 20 years of management, marketing and sales of innovative technology. He has assisted dozens of Canadian technology companies to: get effective growth strategies in place; build revenue streams and market leadership; and achieve investor liquidity. He has published over 60 articles on hi-tech market strategies and is recognized as an accomplished teacher through seminars given to customers, industry associations such as OCRI, and the NRC. Peter holds a degree in Electrical Engineering.

For questions contact Peter directly at fillmore@westpark.com