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Marketing
to the "Sweet Spot"
This
paper provides readers in the technology industry with tools and
worksheets to assist them in running internal marketing planning
sessions. The methods described have been proven to generate more
effective strategies, as well as greater cohesion within the
marketing, sales, and technical resources of an innovation company.
Five
steps to a more effective marketing strategy
Contents:
Step 1 - Client Profiling
Step 2 - SWOT Session
Step 3 - Opportunity Assessment
Step 4 - Positioning
Step 5 - The Marketing Mix
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Building
the "Sales Engine"
This paper is written for executives, sales & marketing
professionals, and other business builders in companies with
innovative products or services. It provides techniques that can be
used to qualify situations better and use selling time more
effectively. It helps a sales person be more consultative, and earn
the right to call at a higher level in the customer organization.
Five
steps to a more effective direct selling process
Contents:
Step 1 - Co-authoring project specs
Step 2 - Business Case
Step 3 - Action Plan
Step 4 - Funding Approvals
Step 5 - Closing
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